Sales Capability Assessment
Northgate Electrical Supply
Leadership view
Sales team readiness · Fall 2026 · Confidential

Results by person

Readiness bands are one input to your decisions, alongside what you know of each person. Notes flag something worth a conversation, not a conclusion.

NameRoleRegionManagerReactive to proactive readinessOverallStrongestFocus firstProactive timeNotes
Morgan EllisSales managerLower MainlandChris Whitfield
97Ready now
88DiscoveryWritten communication32%–
Marcus HaleOutside salesLower MainlandMorgan Ellis
83Ready now
73Proactive prospectingData, CRM and AI fluency39%–
Quinn MartelInside salesInteriorDana Kowalski
80Ready now
77Proactive prospectingOwnership, resilience and learning39%–
Lena HartOutside salesInteriorDana Kowalski
78Ready now
81Proactive prospectingWritten communication38%–
Avery ChenInside salesLower MainlandMorgan Ellis
74Ready now
82Proactive prospectingAccount growth35%–
Casey NguyenInside salesLower MainlandMorgan Ellis
74Ready now
77Proactive prospectingAccount growth34%–
Sam OkaforInside salesLower MainlandMorgan Ellis
74Ready now
69DiscoveryWritten communication19%–
Priya DesaiOutside salesLower MainlandMorgan Ellis
70Ready with coaching
60Qualifying and follow-throughCustomer experience16%–
Riley ThompsonInside salesLower MainlandMorgan Ellis
67Ready with coaching
68Proactive prospectingNegotiation and margin19%–
Taylor BrooksInside salesLower MainlandMorgan Ellis
64Ready with coaching
71Proactive prospectingAccount growth19%–
Alex MoreauInside salesInteriorDana Kowalski
63Ready with coaching
66Proactive prospectingAccount growth39%–
Dana KowalskiSales managerInteriorPat Lindell
61Ready with coaching
68Negotiation and marginAdaptive selling and value19%–
Jamie RousseauInside salesInteriorDana Kowalski
59Ready with coaching
64DiscoveryBusiness and financial acumen24%–
Drew SandhuInside salesInteriorDana Kowalski
55Ready with coaching
59DiscoveryListening and applying22%–
Owen BaptisteOutside salesInteriorDana Kowalski
54Ready with coaching
52DiscoveryWritten communication20%–
Robin LacroixInside salesInteriorDana Kowalski
52Ready with coaching
66Product and application knowledgeDiscovery24%Check
Kendall PriceInside salesInteriorDana Kowalski
49Development priority
64DiscoveryProactive prospecting16%–
Jordan PatelInside salesLower MainlandMorgan Ellis
42Development priority
54Product and application knowledgeWritten communication22%–

Capability heatmap

Each cell is one person’s score on one capability; a dash means that capability isn’t part of their role. It follows the filters above. Click a capability to sort by it.

Create opportunityWin with valueRun the businessCollaborate and sustainFoundationsLead the team
Morgan Ellis
–
100
100
83
100
–
100
–
100
100
100
50
100
83
100
50
75
100
100
77
75
Marcus Hale
100
100
50
78
100
0
100
58
100
100
0
13
33
100
100
100
63
100
–
–
–
Quinn Martel
100
67
50
50
67
33
100
100
75
100
92
100
94
100
17
100
90
100
–
–
–
Lena Hart
100
100
100
83
67
100
58
100
50
80
100
100
67
100
50
50
88
75
–
–
–
Avery Chen
100
100
0
100
83
100
67
100
100
90
100
17
100
100
100
81
80
25
–
–
–
Casey Nguyen
100
100
0
100
50
83
67
100
50
90
100
100
83
100
67
50
60
100
–
–
–
Sam Okafor
67
100
50
83
75
100
63
67
75
90
83
100
100
67
8
0
60
50
–
–
–
Priya Desai
50
89
50
100
50
33
72
58
50
100
33
25
67
0
83
50
63
75
–
–
–
Riley Thompson
100
100
50
78
67
100
8
100
50
80
100
100
78
83
17
31
20
75
–
–
–
Taylor Brooks
100
50
0
100
50
100
33
100
100
100
92
100
100
67
50
81
50
50
–
–
–
Alex Moreau
100
100
0
78
50
100
50
50
25
100
75
83
89
100
42
25
30
50
–
–
–
Dana Kowalski
–
25
83
83
25
–
100
–
33
83
100
67
67
67
100
50
100
33
77
64
67
Jamie Rousseau
67
100
0
100
100
33
43
100
0
90
8
100
89
100
100
81
20
75
–
–
–
Drew Sandhu
67
100
50
78
67
83
20
100
0
90
50
67
94
67
100
13
0
0
–
–
–
Owen Baptiste
17
100
0
25
100
100
72
58
50
100
0
13
83
0
50
0
38
75
–
–
–
Robin Lacroix
67
0
17
90
33
100
71
100
75
90
100
17
67
100
100
13
70
50
–
–
–
Kendall Price
0
100
50
78
58
83
8
33
75
100
100
67
50
100
100
38
30
50
–
–
–
Jordan Patel
0
33
0
95
33
100
33
0
50
90
58
100
100
100
83
0
40
50
–
–
–